Wayfinding Signs

The Town is developing a system of wayfinding signs for placement in and around Downtown Amherst. 

project goals

  • Economic development: directs people to downtown business district
  • Economic recovery: re-emphasize vitality of downtown businesses emerging from the  pandemic
  • Place-making: assists visitors in finding key destinations in downtown area 
  • Directional: guides visitors to landmarks outside of downtown
  • Brand Identification: design reflects Town character and adds to placemaking efforts

Project history

  • Project has had many starts and stops 
  • Began with state grant in 2015
  • Working group consisted of University, BID, Chamber, Dickinson Museum, Select Board, Town Staff. Worked with a designer to develop family of signs. Not satisfied with design. 
  • Hired Seth Gregory Design of Northampton in 2017 
  • Public process with Select Board in 2017-2018 
  • Select Board approved family of signs in 2018 
  • Town Meeting authorized $90,000 at 2018 Annual Town Meeting 
  • Planning Department has continued to refine the sign design standards with Seth Gregory Design 
  • Design and relevant locations were approved by the Town's Design Review Board, Local Historic District Commission, and Zoning Board of Appeals in 2020
  • In May 2021, the Town Council approved the locations of these signs and Planning Department staff are working to finalize the design and implement the project.

Directional post sign

Amherst-Wayfinding-Directional-Specs-Screen-2000px-19Jul2021

Welcome SIGN

Welcome Sign


Proposed Wayfinding System - as of August 2021

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