Wayfinding Signs
The Town is developing a system of wayfinding signs for placement in and around Downtown Amherst.
project goals
- Economic development: directs people to downtown business district
- Economic recovery: re-emphasize vitality of downtown businesses emerging from the pandemic
- Place-making: assists visitors in finding key destinations in downtown area
- Directional: guides visitors to landmarks outside of downtown
- Brand Identification: design reflects Town character and adds to placemaking efforts
Project history
- Project has had many starts and stops
- Began with state grant in 2015
- Working group consisted of University, BID, Chamber, Dickinson Museum, Select Board, Town Staff. Worked with a designer to develop family of signs. Not satisfied with design.
- Hired Seth Gregory Design of Northampton in 2017
- Public process with Select Board in 2017-2018
- Select Board approved family of signs in 2018
- Town Meeting authorized $90,000 at 2018 Annual Town Meeting
- Planning Department has continued to refine the sign design standards with Seth Gregory Design
- Design and relevant locations were approved by the Town's Design Review Board, Local Historic District Commission, and Zoning Board of Appeals in 2020
- In May 2021, the Town Council approved the locations of these signs and Planning Department staff are working to finalize the design and implement the project.
Directional post sign
Welcome SIGN
Contact Us
-
Nate Malloy
Senior Planner
Ph: 413-259-3322
Town Hall
4 Boltwood Ave.
Amherst, MA 01002